CPA MARKETING PROCESS

The process of CPA marketing is very simple. For promoting sweepstake offers it consists of three steps.

1. The Ad

The first step is the ad. The ad platform mostly used for sweepstake marketing is Facebook. Through Facebook ads manager you can create your ads that will be displayed on Facebook, Instagram's news feed or Instagram story.

The first picture displays an example of ads pictures used in Instagram stories.

2. The Bridge page

Once someone clicks on your ad they will be redirected to the bridge page a.k.a landing page. Bridge page is used because advertisers usually specify that the traffic must go through it before going to the offer, but it also serves another purpose of engaging the person before moving on to the next step. Bridge Page contains questions connected with the offer, there can be two, three or four questions on the bridge page.

The bridge page serves as one of the marketing persuasion tactics, called commitment. Commitment tactic is used to engage the person before the end task, in this way the person will be more likely to complete the other things you will give them.

The second picture shows a bridge page made for the ad.

Here is a link that shares this exact bridge page

It is made by using a bridge page building platform called clickfunnels. If you don't have a clickfunnels account, then once you click on the link you will be brought to the clickfunnels sign up page, if you complete the signup, the bridge page will automatically get downloaded on your account.

3. The offer

Once they answer all the questions on the bridge page, they will be redirected to the offer page. On this page they answer the asked questions and input their details, when they submit their details, you will receive a commission.